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A keen sense of smell in the zipper industry take the lead brand development
After the reform and opening up, with the economy gradually shifted from a planned economy to a socialist market economy, the capital markets re-established. China is like the vast land of this period, popping up many industries. As one small part of the zipper industry, it also launched a powerful force.
In 1990, the integrity of the zipper had already started for a number of Hong Kong-and Taiwan-funded enterprises to provide support. To meet the needs of the market, producing some scattered Products: Simple pull-tab, base, etc., relying on these "small parts" started.
Broad space for development to promote this generation of entrepreneurs who have a keen nose for the market to realize it is difficult to support OEM can be profitable in the future long-term development, integrity and people started looking for their own path of development. Areas of expertise from the zipper, combined with self-owned factory production technology, officially entered the industry, an independent corporate positioning, product research and development to develop new markets, thus was born the "integrity of the zipper."
In 1994, after the establishment of the integrity of the zipper, began to force domestic and foreign markets, while also engaged in OEM, while beginning to develop their own markets. The original brand was founded four years, for the integrity of the zipper, it is crazy to learn "nutrition" stage, then what will produce what the market demands, there is no clear position has no real network belonging to the extensive development stage.
Channel is king in the retail end of the country to establish a sound system of rapid
Traditional single zipper enterprise product comparison, many companies simply do matching to other manufacturers, accessories, dependence on manufacturing companies are relatively strong, but the market needs and were very slow. Enterprises do not pay attention to the traditional zipper new product development and extension of the market, resulting in a lack of sustainable competitiveness of enterprises, faced with increasingly specialized market demand, increased competition, and soon many of the early development of the hardware business felt the subsequent development of fatigue.
1998 was the first turning point in the integrity of the zipper, the space of the domestic market for business leaders to see the upward trend in sales, so sales channels and network development toward the direction of the transition, "channel is king" to establish a nationwide distributor regime. At the time, the agent system such initiatives to be advanced, are considered in the development of its own brand channel once innovation. Since then, the network integrity zipper seize development opportunities, opening the channels to expand the road.
National distributor system in bringing sales, but also exposed a number of shortcomings, after four years of development experience, integrity zipper began in 2002 to cancel this system, to grasp the company's independent network development. Reform faces is right around the release of the agents, system planning which involves more tests the ability of an enterprise's operations, at this stage for the integrity of the zipper, it is a new challenge and breakthroughs. At the same time, the integrity of the zipper in the export market was particularly active, impressive. Currently, the number of dealers integrity zipper over 50 sales network throughout 32 provinces.
Market segments integrity zipper tested contrarian growth
In 2008, the international financial crisis triggered by the shock of the world economy, as well as macro-control in recent years, China's real estate market, the changing market environment for the development of the hardware industry has brought a lot of crises and challenges, the overall market trend is also filled with uncertainty resistance, which is a huge enterprise hardware test.
March 2008 Bear Stearns by JPMorgan Chase to $ 240 million to acquire low-cost, subprime mortgage crisis continued to intensify initial shock Wall Street. 2008 global financial crisis broke out, the zipper industry as a big country, the development of Chinese enterprises is bound to be affected. For export-oriented integrity zipper, a year ahead of schedule adjustments to conduct business from export-oriented enterprises to domestic enterprises, to achieve a smooth transition.
The changing role of the brand positioning for the hardware service concept
With the changes in the market matures, and the concept of consumer spending, the traditional product-oriented enterprises difficult to maintain long-term competitiveness, how to innovate, how to maintain a leading position in the industry, companies how to achieve a breakthrough on the scale and brand again, these a test of integrity who are
When enterprise development to a certain stage in the future, must consider the brand positioning and long-term development strategy, integrity zipper has experienced 20 years of development, from the initial pure OEM to build brand awareness, has now become the leading brand of zipper industry, every step is steady , the achievements for all to see.
Over the next three years, the integrity of the zipper will change the allocation of resources, shifting the focus from networks to market products. In addition to the development of traditional zipper, the company developed a variety of deep golden zipper, it has become an indispensable garment on a dazzling decorations, will rust, anti-oxidation, anti-washed field force to meet the needs of consumers' lives, abundant species and the use of performance. For future development, and integrity who has always stressed that you want honesty zipper as a "service provider" role, not just the current competition in the industry is already competitive products but rose to the overall strength of the competition, only to provide consumers with a system of solutions in order to achieve development. |
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